Location:Menlo Park, CA
Expected Pay Rate:$106.00 - $116.00 per hour
Schedule:Monday - Friday, 40 hours per week
Assignment Length:6 month contract
HireArt is helping the world's largest social network find a Consumer Marketing Manager to drive consumer awareness and adoption for shopping; consumer go-to-market strategy for shopping; and campaign development, execution, and measurement.
The ideal candidate is experienced with retail or e-commerce experience and a multi-disciplinary background, including business strategy, product marketing, and analytical skills.
As Consumer Marketing Manager, you will:
- Partner with product marketing, brand marketing, and product management to define consumer awareness and growth strategy for shopping.
- Drive complex, cross-functional initiatives.
- Lead consumer acquisition strategy and campaign execution for shopping and seasonal campaigns.
- Work closely with product and marketing analytics to develop and measure consumer growth KPIs and campaign success.
- Work closely with brand and creative teams to execute targeted brand and campaign deliverables.
- Define the user journey for shopping and develop go-to-market initiatives to activate the user experience.
- BA/BS degree
- 8+ years of business strategy, product marketing, or product management experience
- Experience working in retail or eCommerce and creating consumer acquisition frameworks
- Experience setting strategic direction and executing operational and go-to-market plans that require input and execution from multiple teams
- Experience driving and executing global projects
- MBA preferred
- Experience working for an online retail or technology company
- Performance marketing experience, particularly in paid social ads (technical integration with product catalogs, pixel tracking, and optimization strategies a plus)
- Experience working with or in support of diverse communities
Commitment: This is a full-time (40 hours per week), 6-month contract position through HireArt and based in Menlo Park, CA; San Francisco, CA; or New York, NY.