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Consumer Marketing Manager

The Most Popular Photo Sharing App

Full time

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Location:
Menlo Park, CA
Expected Pay Rate:
$106.00 - $116.00 per hour
Schedule:
Monday - Friday, 40 hours per week
Assignment Length:
6 month contract
Job Description

HireArt is helping the world's largest social network find a Consumer Marketing Manager to drive consumer awareness and adoption for shopping; consumer go-to-market strategy for shopping; and campaign development, execution, and measurement. 

The ideal candidate is experienced with retail or e-commerce experience and a multi-disciplinary background, including business strategy, product marketing, and analytical skills.

As Consumer Marketing Manager, you will: 

  • Partner with product marketing, brand marketing, and product management to define consumer awareness and growth strategy for shopping.
  • Drive complex, cross-functional initiatives.
  • Lead consumer acquisition strategy and campaign execution for shopping and seasonal campaigns.
  • Work closely with product and marketing analytics to develop and measure consumer growth KPIs and campaign success.
  • Work closely with brand and creative teams to execute targeted brand and campaign deliverables.
  • Define the user journey for shopping and develop go-to-market initiatives to activate the user experience.
Requirements
  • BA/BS degree
  • 8+ years of business strategy, product marketing, or product management experience
  • Experience working in retail or eCommerce and creating consumer acquisition frameworks
  • Experience setting strategic direction and executing operational and go-to-market plans that require input and execution from multiple teams
  • Experience driving and executing global projects

Preferred qualifications: 

  • MBA preferred
  • Experience working for an online retail or technology company
  • Performance marketing experience, particularly in paid social ads (technical integration with product catalogs, pixel tracking, and optimization strategies a plus)
  • Experience working with or in support of diverse communities

Commitment: This is a full-time (40 hours per week), 6-month contract position through HireArt and based in Menlo Park, CA; San Francisco, CA; or New York, NY. 

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