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Engagement Marketing Manager

The World's Largest Home-Sharing Marketplace

Full time

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Location:
Remote
Schedule:
Monday - Friday, 40 hours per week
Assignment Length:
11 month contract
Job Description

HireArt is helping the world's largest home-sharing marketplace find an Engagement Marketing Manager to enable scalable, personalized, and measurable digital marketing campaigns. 

This is a fully remote position with a preference for applicants based in Eastern Standard Time zones. The ideal candidate will also have advanced SQL skills and 5+ years of experience in the digital marketing space.

As Engagement Marketing Manager, you will:

  • Manage segmentation of user data for digital marketing campaigns via email, SMS, push, and in-product messaging. 
  • Write SQL-based queries to ensure outbound campaigns are targeted to the appropriate users. 
  • Build out targeting through Salesforce Marketing Cloud (SFMC) audiences.
  • Manage day-to-day email production, QA, and deployment process through SFMC. 
  • Support the production and troubleshooting of landing pages and forms through an internal CMS, Wordpress, and Phone2Action.
  • Monitor user engagement with digital campaigns to ensure marketing strategies maximize conversions and minimize marketing fatigue.
  • Review and provide feedback on content to stakeholders/teams supported to ensure messaging is clear, meaningful, and action-oriented.
  • Help manage data pipelines that aggregate internal data to expedite segmentation and aggregate digital campaign performance.
Requirements
  • Bachelor's degree
  • 5+ years experience managing B2C digital marketing campaigns and administrating marketing automation tools
  • Experience with email platforms with a strong preference toward SFMC expertise
  • Experience building landing pages and forms
  • Advanced SQL skills
  • Intermediate/advanced HTML and CSS skills
  • Ability to work collaboratively and independently under tight deadlines
  • Able to create and optimize internal processes that respond to ever-shifting objectives and challenges
  • Proficiency in Python and Tableau preferred
Commitment: This is a full-time (40 hours per week), 1-year contract position staffed via HireArt. This is a fully remote position. 

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